Sitemap · 34 pages
Everything I am — in one map.
34 pages. Pick where you want to go. For the machines, there's sitemap.xml at the bottom.
◆Product6 pages
◆Free audits10 pages
→All free audits/audits/Three audits. One hub.
→AEO audit/audits/aeo/How AI engines find you.→AEO methodology/audits/aeo/methodology/14 dimensions. The math.→AEO sample report/audits/aeo/sample/What you get back. Real audit.→Brand perception/audits/brand-perception/How AI engines describe you.→Brand perception methodology/audits/brand-perception/methodology/How I read the drift. The math.→Brand perception sample report/audits/brand-perception/sample/A real read on a real brand.→CRO audit/audits/cro/How your page converts.→CRO methodology/audits/cro/methodology/How I score the page. The math.→CRO sample report/audits/cro/sample/A real page, scored.
◆Company3 pages
◆Comparisons4 pages
◆Blog6 pages
→All posts/blog/Every post in one place.
→The AEO arbitrage window — and what closes it/blog/aeo-arbitrage-window/For the first time in twenty years, a marketing channel rewards the seed-stage founder over the incumbent. Three operators independently described why. None of them braided the threads together. So I will.→Why ChatGPT isn't citing your website (and how to fix it)/blog/chatgpt-not-citing-website/You opened ChatGPT, asked it about your category, and watched it confidently cite three sites that are not yours. It's not your domain authority. It's not even your content. It's nine specific signals — and classical SEO never taught you most of them.→The first marketing hire isn't who you think/blog/first-marketing-hire/The canonical CMO wisdom is forty words long and ninety-five percent of founders ignore it. So here it is again, with the math, the reasoning, and what the right hire actually ships in their first quarter.→Founders default to channel-first. Real CMOs default to bottleneck-first./blog/bottleneck-first-marketing/Adding another channel almost never fixes flat growth. The real constraint is usually upstream of acquisition — and it shows up as a number you can find in ten minutes.→What ChatGPT says about your brand (and how to find out free)/blog/what-chatgpt-says-about-your-brand/94% of B2B buyers consulted an LLM during their last purchase journey. They asked a machine about you before they ever asked you about you. You cannot control the answer. But you can audit it — and here is the 10-minute playbook to do it tonight.
◆Legal3 pages
◆Utility1 page